Case Study of Pepsi Marketing Strategies - 10942 Words

Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ II A Brief Pepsi History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... III Corporate Profile: PepsiCo In India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3.1 Origin Of PepsiCo India†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 From Joint Venture To Wholly Owned†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.3 Corporate Management................................................................ 3.4 Diverse Product Portfolio †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ IV Soft Drink Market In Indiaà ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ V Consumer Habits And Practices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ VI The Market Survey†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6.1†¦show more content†¦It is a very less known fact that the name Pepsi itself is derived from ‘pepsin ´, the enzyme that helps in digestion. Caleb Bradhan initially had marketed it as a digestive syrup, but it was only much later that the cola became a ‘cool ´ drink. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognize d that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere. Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, Drink Pepsi-Cola. It will satisfy you. Then came World War I, and the cost of doing business increased drastically. Sugar prices see sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out and he was bankrupted. By 1921, only two plants remained open. It wasnt until a successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with the Coca-Cola Company, and atShow MoreRelat edProcedures Used by Pepsi-Bottlers Australia1485 Words   |  6 PagesPROCEDURES USED BY PEPSI-COLA BOTTLERS AUSTRALIA Executive Summary The purpose of this report is to identify and explain the procedures used by the Coca Cola Company’s major competitor, Pepsi Cola Bottlers Australia (PCBA). These procedures include three of the four key business functions: Operations, Marketing and Employment relations. These business functions work together in order for the business to operate efficiently and achieve the business’s goals. PCBA’s Operations The OperationsRead MoreEssay about Pepsi Cola Marketing Strategy506 Words   |  3 PagesPepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new- product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel. Pepsis hopeRead MorePepsi Of Pepsico Inc.906 Words   |  4 Pagesfounded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). For Frito-LayRead MorePepsi Refresh Project : A Thirst For Change1301 Words   |  6 PagesPepsi Refresh Project: A Thirst for Change Introduction: Since the dawn of the Internet and the explosion of the social media networking, firms and marketing executives realize that fundamental changes have been taking place in our culture and technology when render traditional modes of marketing communication either outdated or no longer effective. The proliferation of social networking media, fueled by ever expanding Internet has been upending how consumers engage with their brands. Firms thatRead MoreCase Study Pepsi Cola1228 Words   |  5 PagesCase Study_Pepsi Cola MBA INDIVIDUAL ASSIGNMENT DECLARATION SUBJECT: Marketing – Pepsi Cola Case Study 1. What criteria would you suggest Pepsi and Suntory use when screening for new limited edition soft drinks? [ 15 marks] Screening is the selecting of the ideas with the greatest potential for further review. The objective of screening is to eliminate unsound concepts prior to devoting resources to them. The two problems that may arise during the screening process are the acceptance of a poorRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAMBUSH MARKETING CASE STUDY 1 AMBUSH MARKETING CASE STUDY 4 Ambush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tacticsRead MoreEssay about Case Study on Coke versus Pepsi1065 Words   |  5 PagesThe case study Cola Wars Continue: Coke and Pepsi in the Twenty-First Century focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the ColaRead MoreAdvertising Effect Of A Firm On The Sales Of Brand921 Words   |  4 Pagesconsider when building dynamic market response models. This section reviews studies that addressed the problem of determining the advertising effect of a firm on the sales of its competitors, based on the model used to describe the dynamics of the advertising-sales relationship. By coalescing differential games and econometric analyses, Chintagunta and Vilcassim (1992) determined open-loop and closed-loop advertising strategies in a duopoly where the dynamics of the advertising-sales relationship followedRead MoreCase Study : Introducing New Coke1663 Words   |  7 PagesMKTG 470 Professor Kim Moon Fall 2015 Case Study--Coca-Cola Qijie Wang Introducing New Coke Executive Summary This case study analyzes a classic case of Introducing New Coke; it contains situation analysis, conclusion, recommendations, and implications for marketing. In situation analysis, it gave a brief background and information about the context. The Coca-Cola Company launched the reformulated New Coke into the market, but it gained a terrible results from its consumers. They could not acceptRead MoreThe Marketing Strategy Of Pepsico1329 Words   |  6 PagesRelations Cases, â€Å"Pepsi believes in optimism and the power of the people to move communities forward. It comes down to a simple reality: people plus ideas can bring about change; people plus ideas plus Pepsi can refresh the world (Hayes Hendrix, 2013, p. 345)†. The campaign, â€Å"Pepsi Refresh Project† was a project aimed to inspire people and bring positive ideas from around the world. Weber Shandwick and Edelman brought in ideas from people s response and effectively use the integrative marketing strategies

Lord Of The Flies By William Golding And Mary Shelly

Irreversible actions that someone regrets can change a person for the worse in a split second. Evil is impacted by the society around it because it can influence people to act and think differently and it can cause people to get hurt. Societal Evil is present in the following books, Lord of the Flies by William Golding and Frankenstein by Mary Shelly. The societies in these books affected different characters for the worse. When society influences evil it is so powerful that it can impact a society to the point that people will follow the wrong leaders, hurt other people and falsely generalize others, these can be so damaging that the society can make false assumptions on the person and can make the society fall apart. Society can persuade people to change their own beliefs and follow the lead of a group that think and act completely different. In his article Gillett explored the ideas of how doctors decide to let people die even though they do not want to. G.R Gillett author of â€Å"Why Let People Die?† explains how doctors work as a whole to make decisions that are crucial to the health of a patient by stating: Given that in these matters the lay person and the doctor are in substantial agreement, much of what I consider to be the presuppositions of both may well be regarded as touristic but I hope they will serve to shed some light on important features of our ethical thinking in medicine. In particular I hope to provide reasons for the abandonment of active intervention,

Character Analysis Jim Casy Essay Example For Students

Character Analysis: Jim Casy Essay Bradford Wright 10/5/04Jim Casy is the most interesting character we have met so far. Theformer preacher has a colored past and he seems to be moving into acompletely different point in his life. Although he has given up the lifeof a preacher, Casy still has the instincts of a preacher to help those inneed. Jim Casy decidedly does not believe in the church anymore, but hedoes have very strong emotions and opinions about life and how it should belived. He tries to keep himself from preaching his opinions to others, buthe still has the need to speak his mind no matter how sheepishly. Jim Casy decides to go west with the Joad family to start off his newlife as a reformed preacher. Gonna lay in the grass open an honest withanyone thatll have me. Gonna cus an swear an hear the poetry of folkstalkin. All thats holy, all thats what I didn understan. All themthings is the good things. (pg.128) He wants to try and understand peopleand connect with them in a way that he could not as a holy man. Casybelieves that the real important things in life are not found in the bible,but rather in the everyday lives of people, especially the simple peopleliving regular lives. He feels he can learn more from just listening toTom and his family then he ever did studying the scriptures and solvingpeoples problems. Jim Casy is very reserved and quiet, unless prompted into a topic orconversation. Once he gets hold of an idea, though, he runs with it andtries to get across the way he looks at the world. Oh, Im a talker! saidCasy. No getting away from that. But I aint preachin. Preachin istellin folks stuff. Im askin em. That aint preachin, is it?(pg.128) Jim has a very deep and inquisitive mind. He spends a lot of hislife thinking. So when he becomes involved in a topic all the questionsand ideas he has going through his head start emptying out into a drawn outspeech. What comes out is not necessarily structured and may not evenmakes sense sometimes, but he makes you think. This is what makes Jim Casyso intriguing, when he says something you have to thoroughly examine whathe says in order to fully appreciate it. If you just read the words atface value then you lose much of the meaning. Any character that makes thereader think is always interesting and how he develops in his new lifestylewill be t he most interesting progression of all.

Mechanics of Writing Essay Example

Mechanics of Writing Paper What is mechanics in writing? The goal of the mechanics of writing is to make the writing precise and grammatically correct. It is directed to make the writing systematic and being concerned about how to be correct in spelling, punctuation, italics and so on. The mechanics of writing are the rules that must be followed while preparing research paper so that the research strategies and the format becomes systematic and consistent in all academic sectors. If one does not follow or if there are no such rules of writing then the writing would be certainly very difficult. Factors in mechanics of writing The important factors in mechanics of writing are: Spelling Punctuation Italics( underlying) Names of persons Titles of works in the research paper Quotations Capitalization and personal names Spelling Spelling in the research work should be consistent, clean and correct expert in quotations. The spelling in the quotation must be the original whether correct or incorrect. If we have to divide any words, we should not do so at the end of the line. If the word does not fit there, we should leave the space and bring the words in the next line. Punctuation The purpose of punctuation is to bring clarity in writing and to make it comprehensible. Punctuation clarifies sentence structure, separating some words and grouping others. It adds meaning to written words and guides for readers to understand as they move through sentences. Commas, full stops, semicolons, colons, dashes and parenthesis, hyphens, apostrophes, quotation marks and exclamation point all serve the function of punctuation and one should take account of all these marks while writing research works. Italics (underlining) We will write a custom essay sample on Mechanics of Writing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mechanics of Writing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mechanics of Writing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In research papers and manuscripts submitted for publication, words that would be italicized in print are usually underlined. In general, we should underline foreign words used in an English text. The name of the book in which a person is doing research is always italicized. Names of Persons Generally, a researcher should state a person’s name in a text of his or her research paper fully, accurately and exactly as it appears in the original source. For example, Martin Luther King, Jr. should be used as it is not as only Martin Luther. A researcher must not use formal titles in referring to men as women, living or dead, such as Prof. Devklota. Dr.Sangita. Instead of it, the researcher should only write Devkota, Sangita and so on. Titles of works in the Research Paper Title of the publication works in the research paper should be cited form the title page not form the cover page. For capitalizing titles, one should capitalize the first words, the last words, the words and the principal words, the last words and the principal words in both titles and sub-titles. Generally title of the works must be underlined or italicized. Title of the names of books, pamphlets, periodicals, films, radio and television programs etcetera should be underlined if hand written or italicized if printed in the research paper. Titles of the names of articles, essays, short stories, short poems, chapters of book and so on should be put with in quotation marks. The same is for the case of unpublished work, such as lectures and speeches. Quotations Only the most important words, phrases, lines and passages should be quoted in the research paper as briefly as possible. The researcher should put them with in quotation mark if they are three lines or less than three lines. If a quotation runs to make than four lines, it should be put under indent. Capitalization and personal names The chief reason to capitalize a word is that the word is proper, not because the word has greater status than other words. A proper noun identiï ¬ es a speciï ¬ c member of a class. A common noun, on the other hand, denotes either the whole class or any random member of the class. For example, King Henry VIII (a particular member of a class) was a king of England (the class itself). Answering the following question can help you determine whether a noun is proper. If the answer is yes, the noun is probably a common noun. References http://www.umuc.edu/library/libhow/apa_examples.cfm http://owl.english.purdue.edu/owl/resource/685/03/ http://viewourperspective.blogspot.com/2010_10_01_archive.html